White Eyes Fresh Fry Bread in the news!

Media Inquiries: Email jlramr@wefrybread.com

August, 2008-Prescott Daily Courier
Frozen Fry Bread is the Mother Of Invention
By Jerry Herrmann

Want some Indian Fry Bread, but don’t want to spend an hour making a batch?

No worries, Alice Roach, the owner of White Eyes Fresh Fry Bread Co. in Glendale, has the answer – frozen Indian Fry Bread that tastes like it’s freshly made.

Roach, who sells Indian Fry Bread at special events across the state, got started making Indian Fry Bread in 1993, when she and her husband, John, lived at Window Rock.

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3 TV Arizona’s Family, March 21, 2012

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White Eyes on Sonoran Living, April 10, 2012

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White Eyes in Chow Bella Phoenix

May 16, 2012 by Lauren Saria

The business: White Eyes Fresh Fry Bread, not your average Indian fry bread, brought to you by Alice Roach and her husband, John.

What you need to know: For the past six years, the Roaches have been serving their fry bread at special events, concerts, and fundraisers, but with the explosion of mobile eateries, they’ve decided to take their show on the road. So what’s so special about White Eyes? They’ve created what’s reportedly the only frozen-dough fry bread in the country.

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White Eyes on 12 News

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Chow Bella, August 2 2012

Now Open: White Eyes Fresh Fry Bread Food Truck

by Lauren Saria

It’s been a few months since we first introduced you to White Eyes Fry Fresh Bread. And while some of you may be sick of food truck mania, Phoenix food trucks don’t seem to be sick of you.

See also: New Food Truck: White Eyes Fresh Fry Bread

See also: Chow Bella’s Food Truck Frenzy archives

Since we last chatted with Alice and John Roach, the White Eyes owner’s have been busy kicking tires, perfecting their recipe and getting ready to hit the road. The truck made its lunch-serving debut earlier this week and will be roaming the streets Monday through Friday, slinging their one-of-a-kind fresh and frozen – yes, you read that right – fried bread.

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Phoenix Business Journal, August 31, 2012

By Mary Shinn

Alice and John Roach have simplified their mobile Indian fry bread business, White Eyes, by creating a freezer-to-fryer dough. Now they hope to become regional wholesalers of the product.

Each frozen disk of dough is about 9 inches in diameter and needs to be fried for 10 to 12 seconds on each side.

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Arizona Business Gazette, September 13, 2012

By Georgann Yara

Neither Alice nor John Roach is Native American, but this husband-and-wife team has parlayed their mastery of a Navajo food staple into a successful second career.

Thanks to a well-guarded fry bread recipe that allows Alice’s dough to be frozen ahead of time and quickly fried up in their food truck whenever needed, the Glendale business owners of White Eyes Fresh Fry Bread have carved a niche for themselves over the past five years.

Read more: http://www.azcentral.com/business/abg/articles/2012/09/13/20120913cool-earnings.html#ixzz26TUCxI6L

 Phoenix New Times, January 2013

by Laura Hahnefeld

Since it hit the road in late September of last year,White Eyes Fresh Fry Bread, the food truck from Alice Roach, who founded the company six years ago, has been serving up her signature recipe for fresh (and frozen) fry bread topped with anything from beef and beans to honey and Nutella.

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